Our challenge was to create a brand identity for Entra a company specializing in on-demand supply of construction machinery components and attachments.
We developed a stamp inspired by tire patterns typically used for heavy machinery and further styled it to resemble a profile cut of an excavator bucket. A thick font with aggressive angels to further complement the bold design direction.
Design of Entra Corporate Division Identities
Several variations on the base design were created to help Entra emphasis the various specialized services it offers such as machinery maintenance and leasing.